The area of SEO is undergoing a significant shift thanks to the rise AI . In the past, SEO was largely about finding target terms and earning links; however, modern algorithms are increasingly intelligent and capable to analyze searcher purpose and nuance in a manner that was simply unthinkable.

Craig Campbell is/was/has been a pioneer/legend/guru in the world of SEO for years/decades/a long time. His insights have revolutionized/transformed/cha